Discover my work projects with innovative ideas. My design philosophy is — Simple. Clean. Balanced.
My services are designed to fit the needs of both users and businesses.
With a focus on empathy and problem-solving, I am adept at understanding user needs and crafting intuitive product experiences. My approach involves thorough research, defining user journeys, and prioritizing usability and functionality. As a designer with a psychological background, I am not bound by a linear process. I am ready to lead, support, or refine your project or product at any stage, offering a versatile and adaptable approach.
My mantra is simple, minimal, and effective. I take a meticulous approach to UI design, ensuring every element effectively serves its purpose. My design style is clean, fuss-free, and expertly executed—this is what design should be.
There are numerous ways to bring information to life and captivate users' attention. Illustrations, in particular, possess the unique ability to narrate compelling stories without relying on extensive written text. I am deeply passionate about this art form, constantly striving to create unique and memorable illustrations that can help businesses shine in even the most crowded industries.
Like a successful project, a good design system starts with the smallest element, an atom. It evolves and becomes complete when it incorporates organisms and layouts made up of these atoms. Similarly, every individual is crucial in a design system, but their collective unity truly creates an unparalleled product. This belief in the power of collaboration and unity is at the core of my design philosophy.
I am a Product Designer with over 10 years of experience. I specialize in crafting B2B and B2C products with a strong emphasis on user experience (UX) and visual design (UI).
I firmly believe in the transformative power of good design and how it can simplify lives, enhance enjoyment, and add meaning. With a Master's degree in Psychology, I bring a unique perspective to the design process.
When I'm not designing, I'm usually reading self-improvement and fantasy books (I am a big fan of Professor J.R. Tolkien's works🧝♀️, going for a walk with my dog, a corgi named Fanta, traveling around the world (Japan 🇯🇵 - a huge love of mine), coaching and supporting Ukrainian people in mental health🧘♀️, and I am currently learning how to play tennis 🎾 .
I am originally from Kyiv, Ukraine. I moved to the Netherlands two years ago to be closer to my friends and for safety reasons due to the war. And I fell in love with the unique architecture and endless dunes near the North Sea, so you can easily find me on Sunday morning in Scheveningen walking with my dog and enjoying the view.
